For decades, fast fashion has dominated the market, flooding stores and online sales platforms with collections that are updated at breakneck speed. Behind this apparent abundance lies an alarming reality:...
For decades, fast fashion has dominated the market, flooding stores and online sales platforms with collections that are updated at breakneck speed. Behind this apparent abundance lies an alarming reality: clothing manufactured at low cost in disastrous social and environmental conditions.
Fast fashion relies on the mass production of low-cost clothing, encouraging constant renewal of collections and driving rampant overconsumption. But at what cost?
One of the main problems with fast fashion is the massive use of synthetic fibers such as polyester, polyamide, and elastane, all derived from petroleum.
They release microplastics with every wash, contributing to ocean pollution.
They require fossil resources for their manufacture, worsening the carbon footprint of the textile industry.
And they are difficult to recycle, as they are often mixed with other fibers, which complicates their end-of-life treatment.
The textile industry is responsible for nearly 10% of global CO₂ emissions, more than aviation and shipping combined. Producing a single pair of jeans can require up to 7,500 liters of water.
Every year, 92 million tons of textile waste are generated, much of which ends up in landfills or incinerated. Only 1% of clothing is actually recycled into new textiles, as the majority is too complex to process.
Behind the low prices of fast fashion lie worrying social realities: extremely low wages, abusive working hours and poor safety conditions.
The principles of sustainable fashion
Favor natural and sustainable materials
Opt for fibers like wool, linen or organic cotton, which have a smaller ecological footprint and are biodegradable.
Choose clothes that are designed to last
A quality garment, well cared for, can last for years, even decades, unlike fast fashion pieces that wear out in a few months.
Buy less, but better
Rather than hoarding cheap, low-quality clothes, it's better to invest in timeless, versatile, and durable pieces.
Every purchase is a choice: by choosing sustainable clothing, we have the power to reduce our ecological footprint and put an end to a model based on exploitation and overconsumption.
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